Live Your Road Trip Dream, by Oregon authors Phil and Carol White, won a coveted Benjamin Franklin Award at a Washington, DC ceremony in conjunction with Book Expo America.
PMA, the Independent Book Publishers Association honored the Whites for their award in the category of Marketing Excellence and Innovation for 2005. Live Your Road Trip Dream was previously selected as a Finalist in the 2004 ForeWord Magazine competition for Book of the Year – Travel.
Judged by a panel of book industry experts including buyers at wholesale and retail levels, librarians, book critics, design experts and independent publishing consultants, these books have been scrutinized by individuals involved in the very markets in which the books are competing.
RLI Press published the Whites’ book in July, 2004. It is currently in its second printing and is selling well at AAA, Camping World, book stores, Amazon.com and at their own website, http://www.roadtripdream.com/ among other locations.
Live Your Road Trip Dream is a “how-to” book to help people figure out how to extricate themselves from their everyday lives in order to go travel for an extended period – and do it for the same cost as staying home. It has been featured in articles ranging from the Associated Press to local papers like Lifestyles Northwest where they were the cover feature. Over 100 newspapers and magazines have told their story. In addition, the Whites have been heard on radio programs and on television. If you enter the book’s name in Google, you will find it in over 12,000 locations on the internet.
Carol White was in Washington, DC to speak at a conference when the winner was announced. She said, “I just couldn’t believe it, out of all the independently published books, they chose ours for marketing excellence. I was speechless, which doesn’t happen to me very often!” When asked how she did it, Carol commented, “If you have a good product with a strong market niche and a good marketing plan that is well-executed, there is a good chance that you will be successful. With nearly 200,000 new titles each year, it is getting increasingly difficult for good small presses to rise above all the ‘noise’ and find their audience.” Apparently the Whites have figured it out, while not only living their road trip dream, but also their publishing dream.
About the Benjamin Franklin Awards™
Named in honor of America’s most cherished publisher and printer, the Benjamin Franklin Award recognizes excellence in independent publishing. A panel of nearly 180 judges from throughout the publishing industry weighted and evaluated more than 1,700 submissions in 53 categories to create the list of more than 159 finalists for 2005 publishing year. Publishers large and small from across the nation, Canada and Mexico competed for the coveted awards.
PMA, with more than 4,200 members, is the largest non-profit trade association representing independent publishers. For a compete listing of finalists and to view the award winners in each category, go to the PMA website at