Monday, April 10, 2006

Boomers afraid of retirement?



As we have spoken to people, an interesting thing has happened. Our message has really expanded to encompass the whole “reinventing retirement” or “phase II life” issues. As everything in the boomers lives, they are changing the face of retirement.

A Del Webb study a couple of years ago uncovered that 45% of boomers say that travel will be their #1 expenditure in retirement, and travel related companies are getting ready for the boomers. ElderHostel has started a new program called Road Scholars that is targeted squarely at the more adventurous, independent and wealthier boomers. The cruise industry is including things like climbing walls on their ships and planning shore excursions that include hiking, biking, kayaking and other more adventurous options. The internet has spawned a whole group of sites that have trip planning help (like us!) to assist those independent research-oriented boomers to “do-it-yourself.”

What we are finding is that there is a whole group of boomers who are actually AFRAID of retirement – they say they will never retire, or not until they are “old” – because they can’t conceive of our parents retirement – golf and the rocking chair! Well, quite frankly, neither can we. What we advocate is to find your second life. Planning a long trip like we did, is only the beginning, and a great way to help figure out what your “phase II” plan might include.

Boomers are intent on giving meaning to their lives, and up until now, work has been that primary identity, and many are unsure what else there is, so they just plan to continue doing what they are doing. We believe there is a whole new set of experiences to be explored in the second half of our life. If you have thoughts to add to the conversation, please send them along.

Sunday, March 26, 2006

Next Stop - Arizona!



We've had a super time in Southern California for the last several weeks. Our presentations and book signings in San Diego, Pasedena, Orange, San Bernardino and Palm Desert went flawlessly - and it was so exciting to meet so many road tripping folks.

Probably the most fun was our television appearances - some people actually called us and said they saw us on TV - how fun is that! We were on two stations in San Diego and one in Palm Desert -- all morning "getting ready for work" time. We hope some of you saw us too. We love talking about road trips and encouraging people to Live their Road Trip Dreams!

Today we moved from Palm Springs to Phoenix. This will be a busy week. One of our children is engaged to be married to a wonderful gal from Phoenix. We are anxiously awaiting meeting her parents while we are here. A couple of weeks ago, the kids told us that they are coming over too (they live in Hanelei, Kauai, Hawaii), so I know we are going to have some real family bonding time.

Monday morning, we'll be on Good Morning Arizona -- really early - 5:45 am, then Susan Felt from the Arizona Republic is interviewing us for an article later in the week. All seems to be ready for our appearances at Barnes and Noble in Surprise and Mostly Books in Tucson. Unfortunately, Changing Hands in Tempe was already booked -- we'll try to be there next time!
We're having a great time between signings too - a little golf, lots of good food and lots of laughs with friends new and old.

Carol

Sunday, February 19, 2006

“Road Trip” Authors Take Their Own Advice and Hit the Road

It’s the old adage – the cobbler’s kid needs shoes, the barber needs a haircut, and the road trip gurus need, well … a road trip. Too busy to “practice what they preach”, authors Phil and Carol White found themselves tired of the Oregon rain and ready for a change of scenery. But how do you take off when you need to pay attention to marketing your book? How about a book promotion road trip!

Mixing marketing Live Your Road Trip Dream (RLI Press, 2004), their award-winning ultimate road trip planning guide, with a road trip to promote the book is the perfect way for the authors to live their own road trip dream. Today’s technology allows business people like the Whites to mix play with work. They will pack their vehicle with their laptop, cell phone and of course books as they head for southern California and Arizona later this month. Customers can reach them by phone or email just as normal, and they will have some time to explore new places to write about.

They have scheduled several presentations along the way to share the joy of a long road trip with the 10,000 baby boomers reaching 60 every day and wanting to head out on the road themselves. Gen-xers contemplating a mid-career sabbatical or leave will also find the tips and ideas to be invaluable.

The Whites have spoken to over 1,000 people about their planning tools and their adventure in such diverse settings as athletic clubs, RV rallies, AAA, book stores and libraries – all with rave reviews. They have also been frequent guest on radio and TV with over 50 appearances to date, and this trip won’t slow that activity down. Carol says, “Most radio interviews are done by phone, and we really enjoy talking to people about how to make this incredible experience happen, so we’ll just be talking from a different location than normal.”

To see the White’s and hear about planning your own road trip, plan to be at one of the following appearances:
3/6 - 7:30pm - Distant Lands Bookstore - Pasedena, Ca
3/7 - 7:30pm - Le Travel Store - San Diego, Ca
3/10 - 6:00pm - Barnes & Noble - Orange, Ca
3/11 - 4:00pm - Camping World - 40th Anniversary - San Bernardino, Ca
3/15 - 6:00pm - Barnes & Noble - Palm Desert, Ca
3/29 - 2:00pm - Barnes & Noble - Surprise, Az
4/1 - 1:00pm - Mostly Books - Tucson, Az

For additional information on these locations, visit their website at
www.roadtripdream.com/appearances.html

Their lively 50-minute presentation is sure to inspire the wanderlust to plan that long trip that dreams are made of -- and make the listener believe that they too can do it. Phil adds, “We’ll never have another journey as awesome as our road trip dream – we’d love to help you accomplish your dreams too.”

Monday, February 06, 2006

Spring Book Tour





Here is the current line-up for our Spring Book Tour including upcoming radio shows. All times are PST.

2/16 - 4:00pm - The Retirement Hour with Matt Hutcheson
2/19 - 9:15am - Travel Talk Radio with Sandy Dhuyvetter
3/6 - 7:30pm - Distant Lands Bookstore - Pasedena, Ca
3/7 - 7:30pm - Le Travel Store - San Diego, Ca
3/9 - 6:00pm - The Travel Hub Radio Show - live in San Diego, Ca
3/10 - 6:00pm - Barnes & Noble - Orange, Ca
3/11 - 4:00pm - Camping World - 40th Anniversary - San Bernardino, Ca
3/15 - 6:00pm - Barnes & Noble - Palm Desert, Ca
3/29 - 2:00pm - Barnes & Noble - Surprise, Az
4/1 - 1:00pm - Mostly Books - Tucson, Az

For additional information on these locations, visit our website at www.roadtripdream.com/appearances.html

Our lively 50-minute presentation is sure to get you excited about taking that long trip you've been dreaming of -- and make you believe that you too can do it!

Live Your Dreams!

Carol

Wednesday, January 25, 2006

2006 Already?

It's killing me! How do you all keep up?

Email,
snail mail,
newsletters,
press releases,
articles,
and now blogs....

We're getting ready for our annual trek out of the Oregon rain -- and it has been bad the last month -- maybe that's why I've had no time to blog.

This month's newsletter will be up shortly. Check it out... it is fr*ee and fun -- subscribe if you are so inclined. The link is in my links on the left.